Bad usability, Daily ramblings, Design

Bad usability – Nokia Memory card

I was presenting at the stage in the picture last week (no, it’s not me in the picture). During my presentation I have a part about usability, and I could not help mentioning the picture of a horrible example of bad usability hanging behind me. A picture of a Nokia 6630 with a hand that is about to insert a memory card. Marked in red in the picture.


Looking at the closeup, someone could think that the photographer snapped the picture at the wrong moment. The memory card has its back facing towards the user. It should be like the next picture in this post.


The same situation. Looks OK, the front of a phone, the front of a memory card, and a slot on the side of the phone where you are supposed to insert the card. But, no. This is the wrong way to do it. The photographer is not stupid, you are supposed to insert the card with the back facing towards yourself. Why on earth would they put the card reader into the phone that way?


The correct way to insert a memory card in a Nokia 6630 is how it is illustrated in this picture. Because I am interested in technology on a level that is above average people tend to ask me when they have questions. Lately I have had quite a bit of questions regarding the Nokia 6630 and Nokia 6680. Questions regarding music, pictures, podcasts and navigation software on the memory card. I have tried to observe closely, and not one of the persons have tried to insert the card in the correct way on the first try.

Simply because the correct way to insert the card is what most sane people would think of as the wrong way.

And, as a finishing note:
If you insert the card the wrong way, it will lock itself into the slot and you would have to use some kind of tool to get it out. When you get it out you have to insert it the wrong way once more to release the slot and then insert it the right way.

Nokia – why?

Related post: An example of good and bad usability design