Media

Give the kids something to remix

Another reason to think twice about DRM on all content.
The BBC has an interesting article based on research from The Pew American and Internet Life Project.

Mainstream media is already responding to adults who want to have more power over their multimedia content, enjoying it when they want to, where they want to.

But traditional media companies needed to rethink their relationship with this powerful emerging audience, said Mr Rainie.

“These teens would say that the companies that want to provide them entertainment and knowledge should think of their relationship with teens as one where they are in a conversational partnership, rather than in a strict producer-consumer, arms-length relationship,” he said.

Via The Future of Music, Media & Entertainment

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