Understanding a new channel

NBC have been distributing trailers on YouTube for a while. Mostly trailers that they also run on traditional TV. Then, they get some negative comments about being commercial in a medium like YouTube.

It’s of course possible to simply put traditional videos on YouTube, and even have great success doing so. If the content is good you have the possibility to reach huge amounts of viewers.

However, the interesting stuff happens when you really use this new medium. Lonelygirl15 is an example of something that we’ll see more of. Using traditional story telling, but in a typical YouTube wrapping and form.

It’s the same old story. “Oh, we invented TV. Let’s take some radio presenters and put them in front of a camera”… And 20 years later this new medium of television has evolved.

Maybe we don’t need 20 years this time. NBC gets the message and produce this excelent promo, only for YouTube.

Link to video.

The trailers from NBC on YouTube have resulted in more than 6 million views in total so far. The most popular is the exclusives, previews and of course this one.

(Thanks, Linn)

Understanding a new channel

4 thoughts on “Understanding a new channel

  1. The last comment is in Norwegian and it contains a link to a Norwegian forum. The question is very interesting, so I’ll explain:

    The link is to a forum where they discuss the fact that big corporations like Coca Cola are spamming forums, blogs and discussions with commercials and so called “Undercover Marketing“.

    I think we’ll see more of this. You’ll have commercials in any possible form from the most open and honest “This is cocacola.com and we have the world’s best product” to posting of commerials on YouTube to the more undercover and hidden stuff like what Coca Cola has done when they post video clips that don’t relly look like commercials around different forums and discussions.

    I think I’ll have to make an article on these issues alone…

  2. […] Da finnes det bare en regel til.. underholdningen mÃ¥ være pÃ¥ mottakerens premisser – ikke avsenderens.. Et eksempel pÃ¥ dette er NBC som lenge la ut standard trailere pÃ¥ youTube. Dette ble svært dÃ¥rlig mottatt, youtuberne lagde brÃ¥k (link fra eirikso) og NBC gjorde fullstendig retrett (men angrep er det beste forsvar) og lanserte en ny video pÃ¥ mottakernes premisser – underholdning… […]

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