October 2006
The Archives
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10.22.06Some essential blogs to readI have done a lot of presentations lately and people keep asking me about recommended reading. If you want to start looking around in this strange world of blogs and long tail content, here is my list of 10 essential blogs and one with 10 essential media blogs. These lists are a bit old. I would add techcrunch.com, buzzmachine.com, micropersuasion.com, presentationzen.com and gapingvoid to the essential stuff. My complete list of subscriptions in Bloglines is here, but right now I am experimenting with the updated Google Reader as my RSS-aggregator of choice. I'll try to find a way to share the ...
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10.15.06Five ways to check a web siteOkay, so this strange web site called eirikso.com has just written something about your company and you have no idea how big this site is. How many people will read this guys rants...? First, I have to tell you that if someone write something about you on the internet you should never underestimate the potential amount of readers. One example is Vincent Ferrari's "Insignificant Thoughts". After posting a taped conversation with an AOL customer representative his thoughts where not so insignificant anymore. The big traffic drivers kicked in and Mr. Ferrari eventually ended up on NBC. But, you want ...
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10.15.06Working with one slideI am sitting here working on a presentation. Then I decided to share an example of how I just worked with one single slide. Here we go: In my presentation I am going to talk about four ways to determine the size and potential influence of a blog. This is the first slide I made as an introduction to that part of the presentation: This is pretty clear, but boring. I needed an illustration. So, I grab my digital camera, find a yardstick and snap a picture. Because I had decided to post an article on this I timed the whole ...
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10.11.06Content isn’t kingCory Doctorow nails it: Content isn't king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you'd choose your friends -- if you chose the movies, we'd call you a sociopath. Conversation is king. Content is just something to talk about. Or, if you could choose between your portable DVD player and a mobile phone...? I think conversation is also the biggest difference between YouTube and GoogleVideo. Eventually Google had to buy YouTube to get into that conversation.
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10.09.06When will a new technology break through?Engineers - think it will catch on simply because it's possible Economists - think it will go mainstream when it's cheap enough Marketers - are sure it will explode if they spend millions marketing it But the most important thing is that it will not catch on before it's user friendly and easy to understand!