As promised. Part two in my series of posts on why content, conversation, context and control is important issues on the net. Today, it’s all about…
Have that in mind. MySpace and YouTube is about the combination of content and conversation. They use the internet as a communication channel. MTV is still mostly about content. And they still think about the internet as a distribution channel. If your bosses talk about this new distribution channel and the information society you should tell them about this new communication channel and the conversation society.
People still want professionally produced content and huge hits, but it must be made available and it must be possible to discuss it.
Yes, I know. 90% of the pages on MySpace are crap and 90% of the comments on YouTube are crap. Still it is important. It makes people feel in control. We feel like we own a part of it. We feel important. And we are. Even if 90% of the stuff we create and discuss is crap.
And the conversation gives you google juice. You know. That magic that makes your stuff hit on page one in Google. Because the discussion is not only taking place on your page. It is all over the internet. And people are linking. My readers have discussed my pretty detailed list of media center alternatives on their blogs. Currently it is among the first ten hits of 70 million if you search for “free media center software” in Google. The conversation got it up there.
How did I make that ugly illustration? Like this.