marketing, YouTube

You Tube vs. Boob Tube

Tomorrow there will be an article in the Norwegian newspaper “Dagens Næringsliv”. Written by… me, actually. One of the issues I bring up is the question of how the internet and the fact that advertisers now have their own distribution channel change some business models.

I’ll try to put up an English version of the article here tomorrow. Until then you should all read “You Tube vs. Boob Tube” over at Wired.com:

TV advertising is broken, putting $67 billion up for grabs. Which explains why google spent a billion and change on an online video startup.

Some peoples problems, other peoples possibilities.