advertising, music

A quick story on music marketing

It’s sunday evening and I am sitting here, making a presentation for Microsoft(!). While listening to Silversun Pickups. Because Mike Arrington broke copyright law and wrote this. So I learned about this excellent band. More than 300 000 people subscribe to Mr. Arrington’s feed. And here is Techcrunch compared to MTV. But that’s on the internet. And MTV has a huge network of television channels. And MTV don’t want to reach me, they want to reach young pleople. I’m 36. Rock on!

I planned to end the post there, but people that don’t know me would think that I actually mean that a band would reach a young, record buying audience by being on MTV. Think again. Please. Young people don’t buy music. And young people don’t watch TV. Actually, being on Techcrunch is pretty darn good marketing.

Related article:
How to market music on the internet