SEO

Reversed Search Engine Optimization


(Image: Stockholm Sunset, HDR style)

A couple of years ago I wrote a very short note here on eirikso.com. Mostly because I wanted to remember the name and address of a very nice restaurant I visited in Stockholm. When posting the note to my blog I realised I had spelled Stockholm wrong. I wrote “Stocholm”.

This error turned into what I would call RSEO, or reversed search engine optimization. The point is that ever since that error I have recieved traffic from google on that note. Traffic from people searching for “travel advice stocholm“. I fixed the typo in the headline, but the URL still says stocholm. And I think I’ll leave it that way. That typo gives me traffic.

The lesson learned is that you might want to tag your articles with a couple of typos as well. The next time I write an article about Stockholm I will stay away from typos in the article itself, but I will for sure tag it with both stockholm, stocholm, stokholm etc

And by the way, I can still recommend that restaurant. I visited it again after speaking at the Social Media and User Generated Content conference in Stockholm a couple of weeks ago. If you like luxury italian food and great wines, go ahead and visit Divino. Unfortunately they have one of those irritating flash based-impossible-to-link-to-with-popups-web-site. But again, the food and service is great! And because you don’t want to visit their site, here’s what you need: Karlavägen 28, Tel: +46-8-611 02 69.

4 Comments

speak up

Add your comment below, or trackback from your own site.

Subscribe to these comments.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

*Required Fields