bittorrent

Norwegian Broadcasting (NRK) makes popular series available DRM-free via BitTorrent

I know many of you are still waiting for some conclusions after my recent visit to DLD in Munich. But I’ve been busy making stuff available on BitTorrent:

As one of many ways to reach people with our content we have decided to do an experiment and make one of our most popular television series available through BitTorrent.This technology makes it possible for us to make our content available in a very high quality without having to invest in large server farms and expensive bandwidth.

The very popular series called “Nordkalotten 365″ has been aired on traditional TV in Norway. Over 900 000 of Norway’s 4,6 million watched the show in average, and the marketshare was close to 50%! “Nordkalotten 365″ is now made available for download. In this series the experienced hiker Lars Monsen has traveled alone through the north of Scandinavia for one year. The first episode is already published and the next episodes will be made available as they are encoded.

Read the rest of the story on NRKbeta.

We are suggesting that people use Miro to download the content because it contains both the torrent client and the playback codec. But you can use whatever bittorrent client you want.

Now help us by digging this story!

The story has been running on all major news sites in Norway, and recently we made the front page of BoingBoing.

And yes, a report from DLD is on its way.