How to be successful on the net – part 1
This is part one in a series of four articles about content, conversation, context and control. Put that on a yellow sticker and cross check your ideas towards these four words when you design your next big hit for this new communication channel. First out:
Yes, we still need content. And you should make it available. When people want all their music on a small player in their pocket you should give them that. The music industry is in a big mess partly because they did not understand the concept of availability.
They wanted to keep pushing plastic when people wanted hard drives and ...