eirikso.com » context http://eirikso.com The personal web site of Eirik Solheim Wed, 11 Apr 2012 09:46:59 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 How to be successful on the internet – roundup http://eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/ http://eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/#comments Tue, 28 Nov 2006 19:43:58 +0000 eirikso http://www.eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/ Time for a little recap of my posts about what to have in mind when you plan this new fantastic web service. This is what you should put on a yellow post-it note:

Content
Make it available and remember the long tail.

Conversation
Communication channel. Not only a distribution channel.

Context
Metadata, tags, RSS, widgets and descriptions.

Control
Give the users control.

But, this is old news. Because you already subscribe to my RSS feed or email update…

Digg this story here.

]]> http://eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/feed/ 1 How to be successful on the internet – part 3 http://eirikso.com/2006/11/22/how-to-be-successful-on-the-internet-part-3/ http://eirikso.com/2006/11/22/how-to-be-successful-on-the-internet-part-3/#comments Wed, 22 Nov 2006 11:02:13 +0000 eirikso http://www.eirikso.com/2006/11/22/how-to-be-successful-on-the-internet-part-3/ We’ve been through content and conversation. Today I have a short note about:

Context

In this world of infinite content you need context. In the form of metadata describing your content. In the form of tags. RSS feeds, widgets. All possible tools you can think of so that people find you and understand what you are up to.

On YouTube you are not even allowed to choose the file to upload before you give it a title, description, tags and a category. A video on YouTube with no metadata is wasted space on their hard drives.

Context makes it easier for people to find your content. On your site. And through Google.

And context is extremely important when you want people to find you down the long tail. Remember, “90 percent of everything is crud“.

Tomorrow I’ll tell you why you should loose control.

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