How to be successful on the internet – part 4
control, Media, web 2.0 | (2)
Content, conversation, context and:
Control
Yes. It is important that you have control. NOT! It is important that your users have control. Let them paste your video player on to their own pages. Let them link directly to what you publish. Give them RSS feeds. Let them add your content to their pesonalized start pages. Let them mash up. Let them remix. Give your users an API so they can have fun with your content. People will do that anyway. Through hacks and technologies like greasemonkey.
Use creative commons. Of course you should not allow other commercial companies to simply take your content ...