eirikso.com » control http://eirikso.com The personal web site of Eirik Solheim Tue, 07 Feb 2012 22:57:54 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 How to be successful on the internet – roundup http://eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/ http://eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/#comments Tue, 28 Nov 2006 19:43:58 +0000 eirikso http://www.eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/ Time for a little recap of my posts about what to have in mind when you plan this new fantastic web service. This is what you should put on a yellow post-it note:

Content
Make it available and remember the long tail.

Conversation
Communication channel. Not only a distribution channel.

Context
Metadata, tags, RSS, widgets and descriptions.

Control
Give the users control.

But, this is old news. Because you already subscribe to my RSS feed or email update…

Digg this story here.

]]> http://eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/feed/ 1 How to be successful on the internet – part 4 http://eirikso.com/2006/11/23/how-to-be-successful-on-the-internet-part-4/ http://eirikso.com/2006/11/23/how-to-be-successful-on-the-internet-part-4/#comments Thu, 23 Nov 2006 12:32:23 +0000 eirikso http://www.eirikso.com/2006/11/23/how-to-be-successful-on-the-internet-part-4/ Content, conversation, context and:

Control

Yes. It is important that you have control. NOT! It is important that your users have control. Let them paste your video player on to their own pages. Let them link directly to what you publish. Give them RSS feeds. Let them add your content to their pesonalized start pages. Let them mash up. Let them remix. Give your users an API so they can have fun with your content. People will do that anyway. Through hacks and technologies like greasemonkey.

Use creative commons. Of course you should not allow other commercial companies to simply take your content and use it for whatever they want, but through creative commons you can put restrictions without locking out all kinds of positive and traffic driving use on peoples blogs and pages.

But, never underestimate the power you’ll give your audience:

Link to article in Wired: Commercial Break

In a risky experiment, Chevrolet asked Web users to make their own video spots for the Tahoe. A case study in customer generated advertising.

…sorry. Now we’re all just confused. Yes, give away control, but not too much!

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