How to be successful on the internet – roundup

Time for a little recap of my posts about what to have in mind when you plan this new fantastic web service. This is what you should put on a yellow post-it note:

Content
Make it available and remember the long tail.

Conversation
Communication channel. Not only a distribution channel.

Context
Metadata, tags, RSS, widgets and descriptions.

Control
Give the users control.

But, this is old news. Because you already subscribe to my RSS feed or email update

Digg this story here.

How to be successful on the internet – roundup

More on the conversation and the content

Atle b has a comment on my article about the conversation society that deserves to be read:

Well, you’ve upped the ante – the Google count now stood at 54 – with three of the top five referring back here. How is that for instant visibility?

If you change the viewpoint slightly, there is already a term and a discussion – namely “conversational media” clocking over 56 000 hits. I view it partially as a spin-off from “participatory journalism” and other ways of saying user-generated content.

Which brings it back to your current topic of content – is it “content” when I say to my co-worker “Gee, it’s raining outside. Again.”? Does it become content if I post it to a MySpace page? Then how about if I type it in MSN? It is saved, it is visible and there are ads making it a commercial “channel”

The main problem I have with YouTube and MySpace is that they take ‘traffic’ from everyday actions, and make it into “The Next Big Thing”:

zapping the channels on the tv you can scan the 20 channels twice in five minutes – does that mean you have just had “40 video views”?

talking nonsense to a friend to pass time – is that debate and commitment?

Like Bruce Springsteen said – 57 channels and nothing on – so why not spend time mindlessly looking for that one great video on YouTube? While posting the best links to your friends MySpace page?

Having a blog and a couple of very intelligent readers is a nice thing…

More on the conversation and the content

How to be successful on the internet – part 2

As promised. Part two in my series of posts on why content, conversation, context and control is important issues on the net. Today, it’s all about…

Shouting to the world

Conversation

I have mentioned Cory Doctorow and how he question that old saying that content is king. It seems like the people that combine content and conversation is on to something.

Have that in mind. MySpace and YouTube is about the combination of content and conversation. They use the internet as a communication channel. MTV is still mostly about content. And they still think about the internet as a distribution channel. If your bosses talk about this new distribution channel and the information society you should tell them about this new communication channel and the conversation society.

People still want professionally produced content and huge hits, but it must be made available and it must be possible to discuss it.

Yes, I know. 90% of the pages on MySpace are crap and 90% of the comments on YouTube are crap. Still it is important. It makes people feel in control. We feel like we own a part of it. We feel important. And we are. Even if 90% of the stuff we create and discuss is crap.

And the conversation gives you google juice. You know. That magic that makes your stuff hit on page one in Google. Because the discussion is not only taking place on your page. It is all over the internet. And people are linking. My readers have discussed my pretty detailed list of media center alternatives on their blogs. Currently it is among the first ten hits of 70 million if you search for “free media center software” in Google. The conversation got it up there.

Other stuff:
How did I make that ugly illustration? Like this.

How to be successful on the internet – part 2