emi

09.21.07

Missing a marketing opportunity emi, marketing, music | (5)
EMI is my favorite record company. They got that position when they stopped using DRM on their music back in April. The marketing value of that move was probably worth millions. Yesterday I did a presentation for the nice people at EMI Norway and during my preparation I did a Google search for "buy high quality music". And guess what. The EMI press release about leaving DRM in iTunes is hit number one. The press release was linked to from thousands of web sites. The page with the press release has Google Page Rank 7 while the home page of EMI Music ...
04.02.07

Seems like DRM is dying Apple, DRM, emi, itunes | (3)
EMI to offer DRM free high quality music for sale. From the press release: EMI Music launches DRM-free superior sound quality downloads across its entire digital repertoire. Apple's iTunes store to be the first online music store to sell EMI's new downloads. As most of my regular readers know I don't like DRM so this is good news. Very good news. Now, will this spread to the other big record companies? Will this influence new efforts like Amie Street and Sellaband? What about eMusic? And, what about the television industry and hollywood? And that Vista slow suicide? Seems like DRM free video downloads still ...

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