There are three things that are driving the long tail content:
- The democratization of production
(cheap production tools)

- The democratization of distribution
(the internet)

- The connection of supply and demand
(the search engines)

…you learn about these issues and a lot more over at The Media Center Show. Listen to it directly in the web page or transfer to your MP3-player.

And while I am mentioning essential listening you should also load your iPod with this little gem:

How to Do Precisely the Right Thing at All Possible Times

This is important stuff — it explains why we’re socially willing to commit nigh-infinite social resources to fighting terrorism, though statistically, terrorist attacks almost never happen…. …it explains why people buy lottery tickets. It explains a great deal about many kinds of human activity. This is both sensible and entertaining audio.”.

Link to article and MP3-clip on BoingBoing.

And if that’s not enough, you find a great little video clip of a conversation between Loic Lemur and Joi Ito over here. They talk about games, creative commons and the media industry. Some very interesting thoughts on the future of media there as well.

There’s a lot of things happening right now and there’s a lot of people out there that is kind enough to share their thoughts!

And when you head out to buy Chris Anderson’s book “The Long Tail” you can support eirikso.com by using this link:
The Long Tail : Why the Future of Business Is Selling Less of More