Category
marketing
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09.10.07The power of some words(Image: Bangkok 1997) You're in this far away country and ask the taxi driver to recommend a nice restaurant. He drives you to one and when you leave the cab you clearly see that the driver receive two dollars from the waiter. You know that taxi drivers might not be the best ones to recommend restaurants, but you get slightly annoyed anyway. That bastard didn't take you there because the restaurant was good. Simply because he got paid. The next day another taxi driver does the exact same thing. Drives you to a restaurant and get paid two dollars from the waiter. ...
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06.19.07Blogs are important marketing toolsYesterday I posted a short article about a promising software called McNucle that lets you set up your Mac at home as an advanced media server. A couple of hours after I posted it I got an email from Mr. Maarten Bruyninckx of the iNuron team. The people making McNucle: Hi Eirik, We noticed you reviewed our software on your blog. We'd like to thank you for taking the time to give our product a go and write about it. If you have the time, could you tell us a bit more about the problems you had and what didn't feel intuïtive to ...
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03.07.07Will it blend?I started following this after Seth Godin mentioned it back in November last year. I think it is interesting how advertisers start spending money on totally new ways to market their products. The fact that the advertisers now have their own distribution channel thanks to the internet change their dependency on traditional media to reach out. They start spending money that never reach the newspapers, magazines, television channels and distributors that have eaten a part of that pie before. "Will it blend?" is another example of how you can reach out using this new channel. The idea is simple. Blendtec produce high ...
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02.01.07Bud.tv about to launchBud.tv is an interesting experiment from a large advertiser. Budweiser bypass traditional media and start their own channel with entertainment and commercials. This kind of approach is changing some of the business models of traditional marketing. The internet gives everyone a distribution channel. You don't need expensive licenses, satellites or a huge printing press. Of course we'll see a combination of advertising models, and Bud will obviously use traditional media to attract people to their new channel. From the email I just got from Budweiser: This is only a preview of killer things to come! Don't forget, pull up bud.TV when we ...
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12.22.06Broadcast 2.0Traditional broadcast is pretty simple. Media companies try to reach as many people as possible through terrestial, satellite and cable. They want to reach people in their own home. All the way into their television of choice. Sony or Samsung. Tube or flat screen. Stereo or mono. Broadcasters try to reach them all. And, you are free to invite friends over to your home and share the experience. Come over to my place and watch the game on friday! On the internet the model is slightly different. Broadcasters make their own homes. They call their homes mtv.com, cnn.com ...