The future of publishing
Wired Editor in Chief Chris Anderson has two great articles on how Wired is transforming its web site.
THEN: Bookmarks and habit drive traffic to the home page; site architecture and editorial hierarchy determines where readers goes next. Portals rule.
NOW: Search and blog links drive readers to individual stories; they leave as quickly as they come. "De-portalization" rules.
THEN: Media as Lecture: we create content, you read it.
NOW: Media as Conversation: a total blur between traditional journalism, blogging and user comment/contributions.
THEN: Readers read HTML in a standard web browser window. If you want to be really fancy, design a whole new Flash ...