5½ lessons that legitimate retailers can learn from pirates
Sadly, the story about how Bob the Millionaire Became a pirate is still highly relevant. And not long ago Mark Pilgrim had an article out that describes a couple of lessons that the professional part of the industry could learn from the pirates. Well worth a read.
A story to show the problem
If you have two shops down the street. One sell illegal copies of movies and one sell legal originals.
The shop with the illegal copies work like this: you go inside, find what you want, have a look at it, pay and go home. At home you play the movie ...