Understanding a new channel
Media, TV, YouTube | (4)
NBC have been distributing trailers on YouTube for a while. Mostly trailers that they also run on traditional TV. Then, they get some negative comments about being commercial in a medium like YouTube. It's of course possible to simply put traditional videos on YouTube, and even have great success doing so. If the content is good you have the possibility to reach huge amounts of viewers. However, the interesting stuff happens when you really use this new medium. Lonelygirl15 is an example of something that we'll see more of. Using traditional story telling, but in a typical YouTube wrapping and ...