The Archives
-
09.16.08Some companies really get itI post this on twitter: Then, one hour later I get this message from Twitter: from Twitter subject Six Apart is now following you on Twitter! Hi, eirikso. Six Apart (sixapart) is now following your updates on Twitter. Check out Six Apart's profile here: http://twitter.com/sixapart You may follow Six Apart as well by clicking on the "follow" button. Best, Twitter Sixapart makes Movable Type. The biggest Wordpress competitor. Look for people talking about your brand on the internet and follow them! But you should also follow people that talk about your competitor.
-
03.11.08Officially tagging your businessI just did a presentation for an organization that house a couple of truly fantastic hotels and restaurants in Norway. I was talking about new media, marketing opportunities and the future traveler. The fact that more people in general can reach out with their message can be a problem if you have a bad product or just a bad day. Before you know it horrible images and videos of your establishment is all over the internet. But if you have a great product the amount of happy customers will outnumber the angry ones. I keep quoting Hugh MacLeod in my presentations ...
-
02.11.08Register more than your domain!I just finished a post (norwegian) about the fact that we registered the name of our Norwegian Broadcasting Corporation tech blog "NRKbeta" on a lot of social networks and places around the web. We did that the second we decided on that name for the blog. And I think that is becoming an important part of your marketing strategy. I try to be pretty fast on registering "eirikso" on the different services popping up around the net. You never know who's gonna strike big, and right now it is quite nice that addresses like youtube.com/eirikso, twitter.com/eirikso and flickr.com/photos/eirikso takes you to ...
-
12.20.07Video fun: the truth in advertisingThis post has some videos embedded. If you read this in an email update or your RSS feed reader the videos might not show up. In that case you'll have to click through to eirikso.com to see them. (Image: Coca Cola advertising in Romania) I've been working several years within the professional consulting business. Going to endless meetings discussing projects, marketing, design, business plans and you name it. Sometimes you sit there wishing you could say your raw and true thoughts, but you can't. You have the client in there. You have the boss in there. Etc. But in fiction you can. ...