The conversation society

I just quoted Cory Doctorow and his interesting conclusion about the fact that content isn’t king. It’s all about the conversation. Yes, of course you need both content and conversation, but he’s on to something.

100 million MySpace users and 57 million bloggers have joined the conversation. The internet is slowly showing one of it’s best strengths as a media channel. Two way communication.

In the ninties we talked about “the information superhighway”. More information. Easier available. Big media companies wanted to enter the highway and talk one way like they always have done.

Here you are. Our content. Our judgement. The truth and nothing but the truth. We rule. We’re journalists. You listen.

As we’ve always done with new media we simply put existing media into it. We have newspapers, let’s print the stuff on web pages. We have TV, let’s play the stuff in nice web based players.

MTV plays the stuff in nice web based players. MTV used to be pop culture. Important for young people. Setting the agenda. Showing the teens what to wear, do, listen to and like.

Here’s MTV compared to MySpace and YouTube, two sites that are full of teens, pop culture, music and rebellion.

The chart is from Alexaholic and shows two years of traffic on the sites. YouTube is the red one, MySpace is the green one and MTV is the blue one at the bottom that you barely see…

If the internet is an important distribution channel to reach young people and the Alexa charts are even close to the truth it seems like MTV have a problem.

This conversation thing is interesting for sure. Just for fun I googled an exact search for “the information society” and  got more than 2 million hits. I figured that someone out there had already started talking about “the conversation society”, but that one gave only 24 hits. None of them used the term in the context of social media. You read it here first.

The conversation society

How to back up your system

More and more precious data builds up in your computer. Loosing images from the last five years of vacations is a pity. So you want to keep a backup.

I keep two. For my most valuable stuff. One local backup and one off site. Actually it’s off continent. I live in Norway and my external backup is in the US.

Both of the backups are completely automated. Here’s how I do it.

I keep all my images in one folder with several subfolders on our family server. This computer have several hard drives and because I have experienced complete hard drive failures I know how fast you can loose gigabytes of data.

So my first line of defence is to keep an updated mirror of my image folder on another drive. If the main drive drops dead I can restore everything from the second drive. Yes, this cost me twice the hard drive space. Currently I have 120 GIG of images, so I need at least 120 GIG extra space on the second drive. Still pretty cheap insurance if you like your image collection.

To automate the process I use a free software called SyncBack Freeware. I have put up one single profile in SyncBack that simply backup the folder called “Images” from drive 1 to a folder called “Images” on drive 2. This backup is run every hour.

For the off site backup I use a service called Carbonite. It is very user friendly, encrypt your data and is priced very reasonable. Currently it’s $5 a month for unlimited amount of space. 2 GIG upload a day, and about 15 GIG download a day when you need to restore your data.

Carbonite is a software that you install on your computer that gives you a couple of possibilities, from “Back up the My Documents folder“, “Back up all images on my computer” to the more full control option where you simply right click and choose “Back this up” on the files, folders and drives that you want to back up.

I know there’s a lot of possibilities out there so you’re welcome to add your solutions in the comments.

Both Carbonite and SyncBack are Windows only. Paul Stamatiou uses Amazon S3 and jungle disk for the off site backup. That one is Windows, Linux and Mac. I’ll have to ask my friend Oyvind to give you a complete and similar solution for Macintosh. I guess he’ll comment or trackback here when he’s done with his article on how to back up your mac…

Have a look in the comments here. Seems like Carbonite isn’t that unlimited after all: Carbonite – when unlimited is limited

How to back up your system

Some links for my latest presentations

Eirikso EBU Connect
Okay, so this image is a bit old. It’s from my speech at EBU Connect in Croatia this spring, but it is very difficult to snap pictures of myself while speaking, so I didn’t have any images from my latest presentations…

For the last couple of weeks I have done a lot of them. For very interesting, diverse and utterly intelligent audiences. It’s a privilege to be able to meet so many interesting and skilled people. After all presentations people keep asking about a copy of my slides. Because I use a presentation style completely free for bullet points and complex technical charts the slides are not worth much unless you remember every word I said. For my presentations the slides are only a set of illustrations.

I try to post as much as possible on this blog and here are some links that discuss parts of the issues I have been talking about lately:

Articles related to my presentation
The power of citizen journalism
Content isn’t king
When will a new technology break through?
Helpful clues for the media industry
Understanding a new channel
Predicting the future
The convergence that makes things difficult
Commercials gone wild
The future of TV distribution
Five ways to check a web site
The Long Tail in your living room
Viral Ads: It’s an Epidemic
Kjøpe en iPod Nano
Some essential blogs to read
A brand new video channel!

I am also interested in presentation styles and skills. I have posted some thoughts on what I think makes a good presentation. You find some of them here:
Two essential tricks in PowerPoint
How to avoid making boring presentations
How to make illustrations

For my regular readers all of this is old thoughts. If you want to keep yourself updated the best thing to do is to subscribe to my email updates or my RSS-feed. You find the information you need here.

Some links for my latest presentations

Democracy player has been updated

The very interesting Democracy Player is out in a new version with several bug fixes and a faster user interface. Compatible with Windows, Mac and Linux. I wrote about Democracy a while ago when I opened my own little video channel. Now I would really encourage you to stop over at The Technology Evangelist and look at the interview with Nicholas Reville of the Participatory Culture Foundation.

Democracy player has been updated

Sharpcast has released a new beta

The amazing photo organizing software with instant sync across computers and devices has been updated. Download it. They have added comments, simple editing features, extended the free storage to 5 GIG and updated a bunch of other stuff. Comments and editing is instantly synced across all your devices and on the web. Read my quick review of the first beta. You find my public test albums here. Still, I miss tags, search, watch folders and local printing directly from the client application…

Sharpcast has released a new beta

Some essential blogs to read

webpage webpage webpage

I have done a lot of presentations lately and people keep asking me about recommended reading. If you want to start looking around in this strange world of blogs and long tail content, here is my list of 10 essential blogs and one with 10 essential media blogs. These lists are a bit old. I would add,,, and gapingvoid to the essential stuff.

My complete list of subscriptions in Bloglines is here, but right now I am experimenting with the updated Google Reader as my RSS-aggregator of choice. I’ll try to find a way to share the subscrition list here as well.

And, Technorati is your friend. Interested in marketing? Well these are the best blogs about marketing according to technorati. Play around with the search if you have other interests.

Some essential blogs to read

Five ways to check a web site

Okay, so this strange web site called has just written something about your company and you have no idea how big this site is. How many people will read this guys rants…?

First, I have to tell you that if someone write something about you on the internet you should never underestimate the potential amount of readers. One example is Vincent Ferrari’s “Insignificant Thoughts“. After posting a taped conversation with an AOL customer representative his thoughts where not so insignificant anymore. The big traffic drivers kicked in and Mr. Ferrari eventually ended up on NBC.

But, you want to do some quick research just to find out if thousands of people will read this stuff immediately or not…

1. Check the website itself

Is the site publishing how many subscribers it has? For this site the circulation is currently between 500 and 600 people.

Then, check the amount of comments. Many comments usually mean a bit of readers, and always mean pretty passionate readers.

Next is to check for any logos from statcounter, sitemeter, shinystat etc… Some sites publish their traffic.

2. Look up traffic data with

Not very reliable on small sites, and tend to favour american sites, but will give you an indication of the traffic. In the illustration here the chart shows compared to the biggest financial newspaper in Norway, Dagens Næringsliv. And here’s the link to You simply enter the url in the search form and click “site info” when the results have come up.

3. Always google. Always.

If you search for eirikso in google you get about 50 600 hits. “eirikso” is not a very common english word, so this could be an indication of the fact that people mention this site out there. Also, the Google Page Rank of a site is an indication of how serious google finds it. The page rank is a scale from 0 to 10 where the most important sites have a page rank of 10 and the pretty insignificant ones have 0. are currently on 5. You can check the page rank of any site here. (Please note that you should always check the site with www in the site-name. Ie. and not simply


4. Use technorati blog tracking

Technorati have had their share of bugs and problems but they are slowly turning into a pretty good tool to find stuff in the blogsphere and to do quick checks on blogs. Technorati’s rank is based on how many blogs that links to the site you are checking. They currently track 57 million blogs. have a rank of 15 071 right now. Far from the really big blogs, but above average in the crowd of 57 million…

5. Subscribe to the RSS-feed

Not all blogs publish their circulation. If you want a hint then sign up for the RSS feed of the site you want to check in Bloglines or Newsgator Online. They will tell you how many other users that subscribe to this feed in this reader. A very very very inaccurate estimate for the total circulation would be to multiply this number by  something between five and ten…

Feel free to add additional ways to check up on a web site in the comments!

Five ways to check a web site