How to be successful on the internet – roundup

Time for a little recap of my posts about what to have in mind when you plan this new fantastic web service. This is what you should put on a yellow post-it note:

Make it available and remember the long tail.

Communication channel. Not only a distribution channel.

Metadata, tags, RSS, widgets and descriptions.

Give the users control.

But, this is old news. Because you already subscribe to my RSS feed or email update

Digg this story here.

How to be successful on the internet – roundup

More on the conversation and the content

Atle b has a comment on my article about the conversation society that deserves to be read:

Well, you’ve upped the ante – the Google count now stood at 54 – with three of the top five referring back here. How is that for instant visibility?

If you change the viewpoint slightly, there is already a term and a discussion – namely “conversational media” clocking over 56 000 hits. I view it partially as a spin-off from “participatory journalism” and other ways of saying user-generated content.

Which brings it back to your current topic of content – is it “content” when I say to my co-worker “Gee, it’s raining outside. Again.”? Does it become content if I post it to a MySpace page? Then how about if I type it in MSN? It is saved, it is visible and there are ads making it a commercial “channel”

The main problem I have with YouTube and MySpace is that they take ‘traffic’ from everyday actions, and make it into “The Next Big Thing”:

zapping the channels on the tv you can scan the 20 channels twice in five minutes – does that mean you have just had “40 video views”?

talking nonsense to a friend to pass time – is that debate and commitment?

Like Bruce Springsteen said – 57 channels and nothing on – so why not spend time mindlessly looking for that one great video on YouTube? While posting the best links to your friends MySpace page?

Having a blog and a couple of very intelligent readers is a nice thing…

More on the conversation and the content

How to be successful on the net – part 1

This is part one in a series of four articles about content, conversation, context and control. Put that on a yellow sticker and cross check your ideas towards these four words when you design your next big hit for this new communication channel. First out:

The Long Tail


Yes, we still need content. And you should make it available. When people want all their music on a small player in their pocket you should give them that. The music industry is in a big mess partly because they did not understand the concept of availability.

They wanted to keep pushing plastic when people wanted hard drives and availability. Mr. Jobs came to the rescue. Maybe too late.

So you have made your content available. Then you should think about the long tail. The concept of how behaviour change when the amount of choice gets closer to infinite. 57 million blogs. 100 million MySpace users. Millions of videos on YouTube. Insane amounts of content.

On the internet you don’t have the benefits of being the only one with an expensive license to reach out. Or being the only one with a printing press and a huge system for distribution.

On the internet your million dollar content have about the same priority as that video about people having fun with Diet Coke and Mentos on YouTube.

So, you need to read the next three articles. About conversation, context and control. “Conversation” will be out tomorrow.

How to be successful on the net – part 1