New music video from Philter

I was kindly allowed to use music from Philter on some of my latest time lapse experiments. Magnus Gangstad, the man behind Philter is working on his new album. And has just released his latest music video on Vimeo. The album is due in May. This sounds (and looks) promising.

…and a scary touch in the end…

Philter – Revolver (OFFICIAL MUSIC VIDEO) from Philter on Vimeo.

New music video from Philter

Free music for your productions

Audio recorder power button

Recently I asked my twitter friends if they had any favourite places for finding music that can be used in podcasts and productions on the internet. Here’s the result:

About 10 000 albums. Lots of creative commons licensed. Modern design. Pretty good search and useful tag cloud.

Fantastic search engine that you can feed with some of your own music to let it find similar music. And narrow your search to give Creative Commons licensed music.

Lots of creative commons licensed music.

Podsafe music from Uhørt
Lots of creative commons licensed music and even soundtracks.

Wikimedia Commons
Large archive of images, video and audio.

And of course a regular creative commons search.

Some free sound effects:
Partners in rhyme
Mediacollege sound effects

You can find more resources through Podsafe on wikipedia. And please feel free to add your favourite sites in the comments.

Thanks, @forteller, @mvcoile, @viskar, and @Ingwii. All of them people that I highly recommend you to follow on twitter! In addition to the fact that you follow me of course…

Free music for your productions

Missing a marketing opportunity

EMI is my favorite record company. They got that position when they stopped using DRM on their music back in April. The marketing value of that move was probably worth millions.

Yesterday I did a presentation for the nice people at EMI Norway and during my preparation I did a Google search for “buy high quality music“. And guess what. The EMI press release about leaving DRM in iTunes is hit number one.

The press release was linked to from thousands of web sites. The page with the press release has Google Page Rank 7 while the home page of EMI Music has page rank 6.

Meaning that they are hit number one on several searches. Like “superior sound quality downloads” and a couple of others.

In other words. That page will get traffic for years. Traffic from people wanting to buy music etc. And this is where EMI (and I guess most companies that publish press releases) miss something important.

What’s on that page? That valuable page with a very high page rank. The press release. And some site navigation.

Companies should plan for this. When they have a press release that will get some attention they should think about what they put on that page. They should think about what words they use. And how they can lead people further into their web site.

So for EMI this page is very valuable. And they still have possibilities. As long as they don’t change all the content they can add stuff to this page and keep their Google Page Rank.

EMI, what are you waiting for?

Missing a marketing opportunity

A quick story on music marketing

It’s sunday evening and I am sitting here, making a presentation for Microsoft(!). While listening to Silversun Pickups. Because Mike Arrington broke copyright law and wrote this. So I learned about this excellent band. More than 300 000 people subscribe to Mr. Arrington’s feed. And here is Techcrunch compared to MTV. But that’s on the internet. And MTV has a huge network of television channels. And MTV don’t want to reach me, they want to reach young pleople. I’m 36. Rock on!

I planned to end the post there, but people that don’t know me would think that I actually mean that a band would reach a young, record buying audience by being on MTV. Think again. Please. Young people don’t buy music. And young people don’t watch TV. Actually, being on Techcrunch is pretty darn good marketing.

Related article:
How to market music on the internet

A quick story on music marketing

Pump Audio – a truly fantastic tool

Pump Audio Logo

I am going to do a presentation about new media for Universal Music in a couple of weeks. I’ll have to ask them some questions about what I bring up in this article…

So you want a huge selection of music for your professional productions? Not stock music but something from quality artists. Uncompressed and with no DRM. Cheap and with a simple license model? And you want a fantastic search tool for all that music? And help when filling in the cue sheets? And updates to your library as new music is released? Look no further. I have found the solution. But stuff that is truly great usually solves a problem. So I’ll start with the problem.

I have been working as a professional sound designer and editor. An important part of that job was to find, edit and use music as a part of the sound track. Work that includes a well developed interest for and knowledge of music. Hours spent at the music library listening to CDs. Looking for that perfect track. The right genre, mood and tempo.

Actually walking to the library of music at the Norwegian Broadcasting Corporation, bringing huge amounts of plastic CDs back to the editing suite seems like a pretty old fashioned way of doing things. Still, that’s the way it is done most places even today.

Now, fill in your suggestion for a web site or service that provide a huge catalog of professional music. Uncompressed and with no DRM. For use by professionals that edit television shows and documentaries. Yes, uncompressed and with no DRM. Because that is the only files that can be used with good enough quality in all kinds of editing software.

If I want to use the latest album from Rammstein in my production. And I find plastic CDs awkward, slow and not very practical. What’s the alternative? Actually I don’t know any alternatives. But I am not completely updated on this scene and maybe there are services out there that I don’t know of.

Or have the music industry completely forgotten the professionals?
Or do they think that the professionals will stick with plastic and don’t want anything else?

Okay. So I have spent my time at the music library. Found my Rammstein track. Included it in my documentary. Filled in the cue sheets (the paper that states what music and how much I have used). The record labels and the unions have systems so we can pay for use in the documentary that will be broadcasted in Norway.

Now I want to make that documentary available on the internet.
New documents. New payment. Then I want to make it available as a video podcast. New documents. More payment. Or maybe a simple: “Sorry, you can’t do that”. Video podcasts are unencrypted. You can’t distribute your production unencrypted with that Rammstein track in it. No go.

At this point I guess you understand where I am heading.

I have a problem with the current model.
Slowly the music industry has understood that people want their music delivered through online services. We now have a couple of options like the iTunes Music store and similar offers. But they’re completely useless for professionals.

Low quality, encryption and a very difficult business model make me look for alternatives. Good bye Rammstein and all other music on big labels. Welcome Pump Audio!

Founded in 2001, Pump Audio is a new kind of agent for independent musicians, digitally connecting them with buyers in the mainstream media. With Pump Audio, artists can license their music into productions without giving up any ownership, while TV and advertising producers can discover new music ready for use. With a growing catalog of tens of thousands of songs, all by independent artists from around the world, customers access music through Pump’s innovative search software and delivery device, the PumpBox™.

The system is simple. You contact Pump Audio. You get a 300 GB external Pump Audio hard drive on your desk after a couple of days. The PumpBox. You start using it. And OMG what a fantastic system. The disk contains thousands of tracks. Instrumental, and with lyrics and huge amounts of readymade stingers (small tracks of just a couple of seconds for use in transitions etc). Everything is unencrypted, uncompressed and of very high quality.

The business model is simple and easy to understand.
You don’t pay anything for the disk. You pay for the music that you use. And here comes the nice part: a flat fee pr. second of music used. Then, broadcast, stream, podcast and do nearly whatever you want. One price for editorial use, another for commercials. Simple as that.

Then, add the fact that they have made the search tool from heaven.
Search by genre, mood, tempo and instruments. Because the database and music is on the drive a search is nearly instand and serves you tracks to listen to at once.

Here is a quick video I made showing the search system. Featuring some music from Pump. I start the search tool for instrumental music. Do a search for some fast, agressive industrial techno or indie rock music. Then I do a search for some more positive blues or jazz. And ends it with a search for some blues and jazz stingers.

Then, add the fact that they have made a system that lets you create the cue sheets automatically. Simply feed the Final Cut or Avid edit list into the system and your list of music used in that production is calculated.

What about updates? Well, they are working on a system for online updates of your PumpBox with new music.

You can read more about Pump Audio in this article over at

…and remember to use the comments to fill in the service that gives me big label music in a similar deal.

Pump Audio – a truly fantastic tool

Music from Amie Street for my subscribers

I have quite a bit of people subscribing to my email update and RSS-feed. The small player from Amie Street that I included in my previous post doesn’t show up in most RSS-readers or email clients. So, for your listening pleasure, here is the link to the player. It will open the player and start playing the first song.

My mistake. I try to always include a link as well when I embed video or players of any sorts in my articles…

Music from Amie Street for my subscribers

AmieStreet – DRM free quality music


You’re a band and want to publish your music. If nobody knows you nobody will buy your music. So your music is worth nothing. And should be free.

When people get interested and want your music it’s worth something.

Meet Amie Street. A music publishing site where the music is free when it is submitted and the price starts increasing as the music gets popular. If it gets really popular the price rise to about one dollar pr. song. About the same as iTunes and other music sites.

The problem is that the music is not filtered by any big record companies and a site like Amie Street is bound to include a bunch of low quality crap. You need systems to guide the users into the good stuff. Well, Amie Street has included a cool recommendation system with a reward.

When you buy credits at the site you will get a certain amount of recommendations. If you find a good song that still is pretty cheap and recommend it at this low price you will get a reward as the price increase. The reward is new credits that you can use to buy music at Amie Street.

I have played around with the site and actually found quite a bit of quality music. When you buy music you can download it as many times as you want or play it directly from the site. The music is DRM free MP3 that will play on all portable players etc…

Here is some of the stuff that I found:,8128,5526,3674,3671,3670,3444,3025,1911,1819,1708,1188,788,664,355,351,159,158,157&autoplay=false

Update: Link to the player.

On my computer the songs play in full length because I have bought them. On other computers I guess it will only play excerpts.

Now, if they could do something with the overall look of the site and the player…

AmieStreet – DRM free quality music