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(Image: Coca Cola advertising in Romania)

I’ve been working several years within the professional consulting business. Going to endless meetings discussing projects, marketing, design, business plans and you name it. Sometimes you sit there wishing you could say your raw and true thoughts, but you can’t. You have the client in there. You have the boss in there. Etc. But in fiction you can. This video has been out there for two years, but I guess some of you haven’t seen it.

The Truth in Advertising. If you have been working as a business consultant or within marketing it’s worth the 12 minutes. This is what happens if people say the truth. You have the whole cast in here. The boss that has no clue and only wants to add some fear. The creatives that only want to win an award. The lousy director that really wants to do something else but needs his house renovated and so on. Have fun.

You find a low quality 3 minute excerpt here as well. And another similar video called The Truth in ad sales is also on the tube.

These videos illustrate the consulting and marketing business like they’ve always been. But there are big changes going on regarding the relationship between the advertiser and the consumer. Fredrik Hallberg pointed me to this video some months ago and I think it illustrates parts of that change very well.