It’s old news but I can’t resist commenting on it. NBC leaves iTunes. Michael Gartenberg puts it right:
Sometimes I think God put video content guys on the planet to make the music guys look progressive and visionary.
iLounge sums up:
Let me explain something to you, because you don’t seem to understand it already. Your TV shows are available every day, every week, and every month of the year for free. They fly through the air (and travel through cables) at no a la carte charge to customers. There was also this thing called a VCR, which more recently has been replaced by something much better called a PVR (personal video recorder) or DVR (digital video recorder), which people can rent from any cable or satellite company, or buy for their TVs or computers. These devices record your free TV shows and let people watch them later. With only a few button presses, people can now even record an entire season of your shows automatically and watch it whenever they want. For free.
And my more than two year old comic just got even more relevant!
NBC, why don’t you get it? This move is so lame that I will get offended the next time someone shorten my current employer, the Norwegian Broadcasting Corporation slightly wrong and call it the NBC (even internationally we use the Norwegian abbreviation “NRK”). I used to find it amusing when people did that mistake.
The internet is here to stay. It has already changed the rules. Can we go on now?
Relevant article: 5½ lessons that legitimate retailers can learn from pirates
Sadly, the story about how Bob the Millionaire Became a pirate is still highly relevant. And not long ago Mark Pilgrim had an article out that describes a couple of lessons that the professional part of the industry could learn from the pirates. Well worth a read.
A story to show the problem
If you have two shops down the street. One sell illegal copies of movies and one sell legal originals.
The shop with the illegal copies work like this: you go inside, find what you want, have a look at it, pay and go home. At home you play the movie on whatever equipment you want.
The shop with the legal originals work like this: you need to pass five security checkpoints before you can enter. You need to register with credit card and all kinds of data before you can buy. If you’re citizen of the wrong country you get thrown out. If you have the wrong media player you get thrown out. If you have the wrong operating system you get thrown out. You can’t have a look at the product before you buy. The product you buy is infected with huge amounts of commercials for other products and annoying videos telling you that piracy is a crime (yes, only the people that actually pay for their products get the “piracy is a crime”-propaganda).
…what shop would you choose?
And a quick disclaimer:
Don’t get me wrong. I don’t think piracy is OK. I am working within the content production industry. I know that it cost money to make high quality content. I think content producers should have the rights to earn money from what they make. The problem is that currently most of them have a very, very wrong idea of how to get paid and how to treat their customers.
(Thanks, Asbjørn Ulsberg)