It’s old news but I can’t resist commenting on it. NBC leaves iTunes. Michael Gartenberg puts it right:
Sometimes I think God put video content guys on the planet to make the music guys look progressive and visionary.
iLounge sums up:
Let me explain something to you, because you don’t seem to understand it already. Your TV shows are available every day, every week, and every month of the year for free. They fly through the air (and travel through cables) at no a la carte charge to customers. There was also this thing called a VCR, which more recently has been replaced by something much better called a PVR (personal video recorder) or DVR (digital video recorder), which people can rent from any cable or satellite company, or buy for their TVs or computers. These devices record your free TV shows and let people watch them later. With only a few button presses, people can now even record an entire season of your shows automatically and watch it whenever they want. For free.
And my more than two year old comic just got even more relevant!
NBC, why don’t you get it? This move is so lame that I will get offended the next time someone shorten my current employer, the Norwegian Broadcasting Corporation slightly wrong and call it the NBC (even internationally we use the Norwegian abbreviation “NRK”). I used to find it amusing when people did that mistake.
The internet is here to stay. It has already changed the rules. Can we go on now?
Relevant article: 5½ lessons that legitimate retailers can learn from pirates
4 thoughts on “Idiots. Complete idiots.”
Idiots is the correct description of these people.
Also: why don’t the free channels (advertised) distribute their airings on the web? Don’t they want viewers? Isn’t *THAT* a good sales argument when negotiating with advertisers?
I don’t think this move is indicative of NBC moving away from using the internet as a distribution model, just iTunes. NBC (along with other networks) just recently signed with a major host/bandwidth provider so that they can provide high quality streaming directly from NBC.com. If done *right* I don’t see much of a mistake with dropping iTunes. However, if the quality is poor, (and you can’t run it full screen) it will drive people to pirate their shows rather than going to NBC.com.
I also think a big key is going to be how long they allow you to stream older episodes in a season. If they don’t allow streaming of the season until it’s out on DVD (or at least during the time that it’s currently running on normal broadcasts) it will force people to pirate shows to “catch up” on shows like Heroes.
Yes. NBC will most likely continue to offer it’s content on the net. Still, iTunes is one of the largest and most user friendly solutions for internet delivery of high quality content. They should have done both. iTunes AND other solutions.
It all comes down to price. If NBC find other distrobuters, that allows them so earn more or the viewers have to pay less, then they have a win-win! Users chose whats cheapest or what suites them best! If it’s on the web, users will find it!!!