Working with one slide

I am sitting here working on a presentation. Then I decided to share an example of how I just worked with one single slide. Here we go: In my presentation I am going to talk about four ways to determine the size and potential influence of a blog. This is the first slide I made as an introduction to that part of the presentation:

This is pretty clear, but boring. I needed an illustration. So, I grab my digital camera, find a yardstick and snap a picture. Because I had decided to post an article on this I timed the whole process. Six minutes. From the point where I decided to make an illustration to the image was in the presentation. Yes, it’s the most obvious illustration of them all, but it works. And now this image is in my repository for later use as well. And, because this blog is creative commons licensed it is available for non commercial use here. If I for some lucky reason hit someone that would like to use it commercially you can buy a full resolution version for $25,- here.

Okay, back to the presentation.

But this is still not a very good slide. I am going to tell my audience that I will show them four ways to determine the size and importance of a blog. Why print it on my slide? This can be made simpler…

Better, but the illustration practically screams “size” alone. Maybe I should write “influence” instead? Or maybe remove the text completely?

I’ll have to think that one over…

And what are these four tools to determine the size and potential influence of a blog? Well, that will have to be my next article here…

Did you find this interesting? Then you’ll like this. Or, as always – visit Presentation Zen

Working with one slide

Content isn’t king

Cory Doctorow nails it:

Content isn’t king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you’d choose your friends — if you chose the movies, we’d call you a sociopath. Conversation is king. Content is just something to talk about.

Or, if you could choose between your portable DVD player and a mobile phone…?

I think conversation is also the biggest difference between YouTube and GoogleVideo. Eventually Google had to buy YouTube to get into that conversation.

Content isn’t king

Helpful clues for the media industry


Okay, Doc Searls calls it helpful clues for the newspapers, but on the internet there isn’t that much of a difference anymore. So these clues are important for any media company that want success on the web. If you are going to follow one link today, visit Doc!

Eighth, uncomplicate your webistes. I can’t find a single newspaper that doesn’t have a slow-loading, hard-to-navigate, crapped-up home page. These things are aversive, confusing and often useless beyond endurance. Simplify the damn things. Quit trying to “drive traffic” into a maze where every link leads to another route through of the same mess. You have readers trying to learn something, not cars looking for places to park.

Now, if you add Doc’s clues for radio as well you have something to think about over the weekend.

(Via Buzzmachine)

Helpful clues for the media industry

Goodbye network neutrality in Norway

Disclaimer: I work for the Norwegian Broadcasting Corporation. But, I find the question of network neutrality of great importance, regardless of the fact that this time I work for the content provider that have been influenced.

It seems like the customers won this battle (link, to Norwegian article). Due to bad publicity and reactions from customers NextGenTel have removed the limit and NRK is now back on full speed in their network. What should I say? Thanks to the people contacting NextGenTel and to the blogs and media that understand how this was a serious violation to network neutrality.

Original article:

In June 2006 NextGenTel, one of the biggest broadband providers in Norway decided to deliberately limit the bandwidth from the Norwegian Broadcasting Corporation (NRK). Meaning that customers of NextGenTel in Norway will experience a lower quality of service on content from the NRK compared to content from the providers that want to pay NextGenTel for distribution.

Because broadband customers in general don’t understand where the bottle neck really is they call the Norwegian Broadcasting Corporation when they experience low quality on the large selection of free content from the NRK. To solve this the NRK have informed their users on their own web site:

A message for customers of NextGenTel

In june 2006 NextGenTel decreased the transfer capacity from to customers of NextGenTel considerably.

This leads to a situation where you as a customer of NextGenTel will experience a completely different quality on for instance NRK Broadband-TV, compared to what the NRK actually offers their users.

This is outside of NRK’s control and any communication regarding this should be done directly with NextGenTel.

(Translated to english by Eirik Solheim)

The CEO of NextGenTel, Morten Ã…gnes tells the Norwegian newspaper Aftenposten that they will give priority to the content providers that pay for better bandwidth.

Torgeir Waterhouse in the Consumer Council of Norway takes this as a serious threat to network neutrality in Norway and wants to call a meeting with the biggest broadband providers in Norway to find a solution.

He says to ITAvisen that it is critical for a digital community that broadband customers are able to choose the content they want and that the content should not be influenced by agreements of preferences by the network operators.

I couldn’t agree more. NextGenTel wants payment in both ends. From their customers and from the content providers. They want more control and who knows what kind of strange business models they bring in once they get acceptance for this kind of differentiation.

So what’s the solution then? Well, fortunately it’s an open market. If you’re a customer of NextGenTel in Norway I would recommend you to consider a change of broadband provider immediately.

God knows what they do next…

“Oh, so you like videos from that popular indie web site? Sorry, but Warner pays more, so as long as you’re a customer of us you should use them instead.”

I don’t need to explain why the issue of network neutrality is important. That has been done before. Here are some references:

We’re up for some interesting discussions here in Norway the next copule of weeks.

Please note: Initially I decided not to comment on this case, but because it is such a serious issue and of great interest for my readers I have decided to publish my thoughts.

This article is not an official statement from the Norwegian Broadcasting Corporation. As stated on my about-page this is the private web page of Eirik Solheim and should not be read as the official opinions of my current or former places of work.

Digg this story.

Goodbye network neutrality in Norway

Understanding a new channel

NBC have been distributing trailers on YouTube for a while. Mostly trailers that they also run on traditional TV. Then, they get some negative comments about being commercial in a medium like YouTube.

It’s of course possible to simply put traditional videos on YouTube, and even have great success doing so. If the content is good you have the possibility to reach huge amounts of viewers.

However, the interesting stuff happens when you really use this new medium. Lonelygirl15 is an example of something that we’ll see more of. Using traditional story telling, but in a typical YouTube wrapping and form.

It’s the same old story. “Oh, we invented TV. Let’s take some radio presenters and put them in front of a camera”… And 20 years later this new medium of television has evolved.

Maybe we don’t need 20 years this time. NBC gets the message and produce this excelent promo, only for YouTube.

Link to video.

The trailers from NBC on YouTube have resulted in more than 6 million views in total so far. The most popular is the exclusives, previews and of course this one.

(Thanks, Linn)

Understanding a new channel