We’ve been through content and conversation. Today I have a short note about:

Context

In this world of infinite content you need context. In the form of metadata describing your content. In the form of tags. RSS feeds, widgets. All possible tools you can think of so that people find you and understand what you are up to.

On YouTube you are not even allowed to choose the file to upload before you give it a title, description, tags and a category. A video on YouTube with no metadata is wasted space on their hard drives.

Context makes it easier for people to find your content. On your site. And through Google.

And context is extremely important when you want people to find you down the long tail. Remember, “90 percent of everything is crud“.

Tomorrow I’ll tell you why you should loose control.