It’s already in my list of recommended reading from other blogs, but this is interesting to the point that I decided to quote a bit here and send you over to Chris Anderson:

Don’t Confuse Media With Media Institutions

First, let’s agree that “media” is anything that people want to read, watch or listen to, amateur or professional. The difference between the “old” media and the “new” is that old media packages content and new media atomizes it. Old media is all about building businesses around content. New media is about the content, period. Old media is about platforms. New media is about individual people. (Note: “old” does not mean bad and “new” good–I do, after all, run a very nicely growing magazine/old media business.)