It is quite obvious that Apple at some point will provide several versions of the AppleTV. But they haven’t announced it. Still the apple store gives a clue.
Let’s take the AirPort Extreme as an example. It is a product sold in only one version and it is presented like this in the store:
“Airport Extreme Base Station” at the top of the page. Simply “Add to cart” on the button. However, all the products that have several versions for sale are presented with another template:
“Select your Mac mini” at the top of the page and “select” on the button. And how about the Apple TV?
“Select your Apple TV” but “Add to cart” on the button. Let me see. Should I select the one with 40 GIG disk or the one with 40 GIG disk?
You can digg this story here.
eirikso 
You make some good points, I think a few versions is an obvious addition and no big deal really. I think they are testing the waters for the true Apple TV iTunes subscription iPTV Show service and Apple TV 2.0 which will be an actual TV. I should be noted that the add to cart option is probably put there cause you might want to add a HDMI cable too 🙂
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For you norwegians out there:
erm … I think I’d go for the 40 Gig option, definitely
Is this news for you Apple TV folks?