It’s in Norwegian, so it might be of limited use for my international readers. For the next couple of months I’m going to do several international presentations, so an English version will be up at some point as well.
Clickr through to SlideShare if the embed fails to show up.
eirikso 
Very good presentation – thx for sharing! Are you guys also using seeding techniques when spreading content?
reGARDs 🙂
You mean seeding as in placing links and using sites like digg.com?
Could be both and also other activities. I guess my question relates specifically to spreading of videos. On the one hand the first BitTorrenting gig you did was pretty newsworthy, so no need to to the extra mile there perhaps?
But maybe for the future NRK will need to adopt strategies for seeding in order to compete. There are people who work on commercial seeding even in our tiny country. Tactics for marketing “viral” videos I guess are under constant development. You probably know this post: http://www.techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral
It’s a discussion in its own right whether this kind of seeding is spamming or simply innovation in a field where the “rules” haven’t settled yet…
Would be interesting to know your (or even NRK’s) opinions (so far..) 🙂
reGARDs 🙂