A company called IPDrum did a press release recently. IPdrum has developed patent-pending technology to connect traditional mobile telephony systems with peer-to-peer (P2P) telephony. IPdrum Mobile Cable enables the user to Skype from his/her mobile no matter where he/she is.

Going from 18 hits in Google on the 16th of june to 47 000 hits on the 21st. That is what I call a successful press release! Link to the full trendmap.