While walking through the eastern part of Oslo I found this interesting shop. The sign says: "Gifts, gold, satellite dishes and lamps". This is a kind of business that don’t comply with the stuff I learned while working for the consulting firm Accenture, nor do it comply with any of the books I have read on the subject of business and marketing. Still, the whole thing is obvious. I had to take a closer look. Just because of the unusual combination. And, that was the extra attention that made this good maketing and a motivation to enter the shop.
bar & lawnmover rental
More of this please! While studying in Stavanger I was involved in making a commercial for a local bar. The thing is, the owner told us that it had to be completely clear in the commercial that this was not only a bar, but a bar and lawnmover rental. Yes, "bar & lawnmover rental". I have never forgotten that business. However, I do not remember the name of the bar, only that somewhere around Stavanger there is an establishment with this unlikely combination.
So, what do you think? If someone opened "Prada designer clothes & DeWalt power tools" along fifth avenue in New York. Would you enter?