He is selling the space for the rest of 2006 and the highest bidder will be able to place an ad in the space. You will reach his 50 MSN friends on a daily basis. As he puts it in the auction:
This is a new and great opportunity for one-to-one marketing !
I have over 50 active friends in my msn and I actively talk to many of them each day ! My friends are in the typical generation X segment and might be hard to reach with traditional channels. Another thing with my friends is that thay are highly educated and have a high income.
Okay, he is selling a private piece of ad space. But, is he selling his friends? Should I be angry as one of those 50 persons that will be the target for this ad?
…I don’t think so, but the idea and the auction is interesting and I will for sure see how this turns out.
Link to the auction: “My Display Picture” in MSN is for sale!
And this is how it looks like on my computer when Mykle logs on right now. If you buy this ad space you will have your logo exposed on 50 computers each time Mykle logs on…