Fortune Magazine’s Devin Leonard has a very interesting article on viral ads:
And here’s an intriguing question: Can YouTube and Google Video figure out a way to make this a business? If so, could they become the web’s equivalent of the broadcast networks?
These are the sorts of riddles that keep media moguls awake at night.
I have mentioned this before. When the internet really starts to shift the flow of money in the media industry we are up for some groundbreaking change…
(Via Micro Persuasion)
Update:
It’s already in the trackbacks for this article, but I want to make this one even more available and decided to put it up here in the article. Brilliantdays: It’s epidemic – soon your tv will have a zillion channels. Read it.
eirikso 
[…] 52 channels and nothing on? Soon you’ll have millions of channels and the traditional tv-channels will be in BIG trouble. I totally agree with what Eirik writes today: When the internet really starts to shift the flow of money in the media industry we are up for some groundbreaking change… […]
I get’s interesting when things like iTV, proposed by Apple, are in place. Wether it will be iTV or gameconsoles, TV’s will become hooked up to the internet. TV’s will also reach resolutions such that bringing content to a TV is not that so different as bringing content to a PC. That’s possibly the moment a big shift is to be expected
I agree, Lode. That’s exactly what I’m writing about in the article that’s trackbacked above: iTV and similar products will make it easy for more people to enjoy all the video and music on the net, both downloaded content and streams. Soon we’ll have a zillion channels, and traditional TV will have the biggest competition ever.
http://brilliantdays.com/its-epidemic-soon-your-tv-will-have-a-zillion-channels/
Lode and Oyvind, see my comment here. 🙂