Fortune Magazine’s Devin Leonard has a very interesting article on viral ads:
And here’s an intriguing question: Can YouTube and Google Video figure out a way to make this a business? If so, could they become the web’s equivalent of the broadcast networks?
These are the sorts of riddles that keep media moguls awake at night.
(Via Micro Persuasion)
It’s already in the trackbacks for this article, but I want to make this one even more available and decided to put it up here in the article. Brilliantdays: Itâ€™s epidemic – soon your tv will have a zillion channels. Read it.