At least in our house. The FM radio in our car and the tuners around our home are never used. So, radio is dead. Or is it? I listen to huge amounts of audio content. Mostly as podcasts on my iPod but also as live streams on the internet. And what audio content? I listen to very interesting shows from the Norwegian Broadcasting Corporation and some audio books.
What did you say? Audio content from the Norwegian Broadcasting Corporation? Yes, the same stuff that they broadcast on FM, or radio as some people call it.
So, you listen to radio? No. Or, it depends. What is radio? The content or the transport technology or the reciever or all of it?
My point with this cunfusing rant is to emphasise that in some discussions we need to separate the content from the technology. I think that much of the fear that content creators see in these so called new media channels are completely irrelevant. When Bill Gates says the TV will be dead in five years it is important to discuss what he mean by TV.
In our home we have a huge LCD monitor connected to a computer in our living room. Is that a TV? If it is a big monitor on the wall it is a TV and if it is a small monitor on a desk it is a computer monitor? Most people would look at it and say that it’s a TV. Technically it’s a computer monitor.
In the media industry we need to understand what kinds of delivery platforms people want our content delivered through. FM, DAB, podcasts or all of them? Satellite, cable, terrestial, streaming or download? And we need to learn how to build business models on those platforms.
We don’t have to go around getting scared when people that don’t know what they’re talking about are saying that something that they don’t know how to define is going away in five years.
For me it’s about podcasts, streaming and download. If you’re there with your content and your business models you win. You win my attention and if you’re clever you even win my money.