Some advice for building a web site – 2007

To some extent I am repeating myself, but I just had to get this down. The web is evolving and rules change. Both for the the people using the web and for the people publishing. First, consider these four words, describing a couple of things that are important (click the words to get the full story behind them):

Make it available and remember the long tail.

Communication channel. Not only a distribution channel.

Metadata, tags, RSS, widgets and descriptions.

Give the users control.

Then focus on keeping things simple and spend huge amounts of money on getting the usability right.

Then build your site using as much off-the-shelf software as possible. And remember that there are a lot of free, open source solutions that are very solid systems. A standard LAMP (Linux, Apache, MySQL, PHP) or something similar as the basis. Consider publishing systems like WordPress and Drupal. Frameworks like Ruby on rails and Django. For media publishing consider professional solutions like Brightcove,,, etc. And don’t be afraid to integrate with well proven sites like Flickr for images, for tagging, YouTube for video etc.

When you are making that system that lets your audience get some control you might have to build an API for them. Why not start with the API and build the initial system using that yourself?

Yes, I know. This isn’t the definitive guide to build a killer web site, please feel free to add your best advice in the comments.

Some advice for building a web site – 2007

2 thoughts on “Some advice for building a web site – 2007

  1. B5 says:

    Ciao Eirik!

    I’m not a multimedia person and although I like the stuff I don’t have time to hassle with it. I tried dreamweaver, flash,… I tried wordpress and I liked it immediately. I got a space on a server and thought I’ll make it more personal, better, much better, but after 10 months I realized that it’s too much of a hustle and I don’t have time to fight against those spam robots, get the google juice running, etc…

    Basically I was dependent on many people and hated to hustle them all the time.

    I decided to get the use of mainstream Web 2.0 and I abolished my personal website for digitalrailroad and return my blog to I use also facebook, flicker, and I find out it much better, faster and on the end of day I don’t depend on a good will of my friends.

    Thanks for your tips!

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