social media, web 2.0

The conversation society

I just quoted Cory Doctorow and his interesting conclusion about the fact that content isn’t king. It’s all about the conversation. Yes, of course you need both content and conversation, but he’s on to something.

100 million MySpace users and 57 million bloggers have joined the conversation. The internet is slowly showing one of it’s best strengths as a media channel. Two way communication.

In the ninties we talked about “the information superhighway”. More information. Easier available. Big media companies wanted to enter the highway and talk one way like they always have done.

Here you are. Our content. Our judgement. The truth and nothing but the truth. We rule. We’re journalists. You listen.

As we’ve always done with new media we simply put existing media into it. We have newspapers, let’s print the stuff on web pages. We have TV, let’s play the stuff in nice web based players.

MTV plays the stuff in nice web based players. MTV used to be pop culture. Important for young people. Setting the agenda. Showing the teens what to wear, do, listen to and like.

Here’s MTV compared to MySpace and YouTube, two sites that are full of teens, pop culture, music and rebellion.

The chart is from Alexaholic and shows two years of traffic on the sites. YouTube is the red one, MySpace is the green one and MTV is the blue one at the bottom that you barely see…

If the internet is an important distribution channel to reach young people and the Alexa charts are even close to the truth it seems like MTV have a problem.

This conversation thing is interesting for sure. Just for fun I googled an exact search for “the information society” and  got more than 2 million hits. I figured that someone out there had already started talking about “the conversation society”, but that one gave only 24 hits. None of them used the term in the context of social media. You read it here first.