The irony

I’m using Feedburner to insert occational ads to my feed and to the end of some of my blog posts. It’s mainly part of the experimenting I do here on I want experience with adsense, feedburner, affiliate programs and so on. And sometimes it adds a bit of fun that I don’t have complete control of the ads that show up.

My last article asked the question “Where’s the big money?”

One of my readers sends me a screenshot where the ad has answered the question.

Screenshot of interesting ad

I don’t know if you have noticed, but with my last redesign I removed the adsense ads. Maybe it’s time to remove the feedburned ads as well. Actually I have no problem covering the $39 pr. month of hosting costs that I have on my virtual private server by running ads on this site. But my main income is knowledge from my readers, valuable contacts and secondary income in form of invitations to speaking gigs. Adding up to much more than the 2-3 dollars a day I can make with a very moderate amount of ads on the site.

What do you think? Should I remove all ads or are they non intrusive enough to stay?

The irony

The Microsoft plane

I must admit that I didn’t like the commercial on the plane I boarded this morning on my flight from Frankfurt to Vienna. I’m sorry, but my experience with Microsoft products doesn’t give me a sense of security and reliability. I know Microsoft want me to think of such values, but I don’t. And I really, really want to think of security and reliability when I board a plane.

Think twice when you place commercials. Without this one you wouldn’t have reminded me of the bad parts of my experience with your products. You end up paying to hurt your reputation.

The Microsoft plane

A quick story on music marketing

It’s sunday evening and I am sitting here, making a presentation for Microsoft(!). While listening to Silversun Pickups. Because Mike Arrington broke copyright law and wrote this. So I learned about this excellent band. More than 300 000 people subscribe to Mr. Arrington’s feed. And here is Techcrunch compared to MTV. But that’s on the internet. And MTV has a huge network of television channels. And MTV don’t want to reach me, they want to reach young pleople. I’m 36. Rock on!

I planned to end the post there, but people that don’t know me would think that I actually mean that a band would reach a young, record buying audience by being on MTV. Think again. Please. Young people don’t buy music. And young people don’t watch TV. Actually, being on Techcrunch is pretty darn good marketing.

Related article:
How to market music on the internet

A quick story on music marketing about to launch is an interesting experiment from a large advertiser. Budweiser bypass traditional media and start their own channel with entertainment and commercials. This kind of approach is changing some of the business models of traditional marketing.

The internet gives everyone a distribution channel. You don’t need expensive licenses, satellites or a huge printing press. Of course we’ll see a combination of advertising models, and Bud will obviously use traditional media to attract people to their new channel. From the email I just got from Budweiser:

This is only a preview of killer things to come! Don’t forget, pull up bud.TV when we bare it all right after the big game on Sunday, February 4th!

BMW have also done some cool stuff and in general these experiments will be interesting to follow. about to launch